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EuroShop 2029
February 18, 2029 - February 22, 2029
Düsseldorf, Germany
About EuroShop
Retail trade fair covering retail marketing, store design, visual merchandising, and POS technology, held every three years.
EuroShop 2029
EuroShop 2029 runs 18–22 February 2029 at Messe Düsseldorf in Düsseldorf, Germany.
EuroShop is the world's No. 1 retail trade fair, an international gathering for the global retail industry with roughly 1,900 exhibitors from more than 50 countries, organised by Messe Düsseldorf on a triennial cycle.
Its scope is the physical side of retail — shopfitting and store design, lighting, refrigeration, retail technology and marketing — making each triennial fair a generational checkpoint for store concepts.
Key Topics
- Shopfitting and store design
- Retail lighting
- Refrigeration and energy management
- Retail technology
- Retail marketing
Quick Info
- Dates
- February 18, 2029 – February 22, 2029
- Location
- Düsseldorf
Germany - Organizer
- Messe Düsseldorf
Industries
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Before you go to EuroShop 2029
For Attendees · 5 min read
How to Attend Trade Shows for Free (or Almost Free)
Seven legitimate ways to skip the $1,000+ registration fee — and what each requires.
For Exhibitors · 6 min read
How Much Does It Cost to Exhibit at a Trade Show?
A 2026 cost breakdown by booth size and show tier — booth space, build-out, travel, staffing, and the line items that wreck budgets.
For Attendees & Exhibitors · 5 min read
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.