Franchise Growth & Marketing Conference (formerly Franchise Consumer Marketing Conference)

The Franchise Growth & Marketing Conference (FGMC) is Franchise Update Media's annual Atlanta conference for franchise marketing leaders, held with the International Franchise Association. It began as the Franchise Consumer Marketing Conference, ran as the Franchise Customer Experience Conference (FCXC), and was renamed for its 2026 show; the organiser states it is 'Formerly the Franchise Customer Experience Conference (FCXC)' with 'a clear focus on unit-level-economics, collaborative learning and leveraging technology to drive growth.'