Hong Kong Toys & Games Fair 2027

January 11, 2027 - January 14, 2027

Hong Kong, Hong Kong

About Hong Kong Toys & Games Fair

An Asian toys and games trade fair, showcasing a wide range of products from traditional toys to electronic games and educational products.

HKTDC Hong Kong Toys & Games Fair 2027

HKTDC Hong Kong Toys & Games Fair 2027 runs 11–14 January 2027 at Hong Kong Convention and Exhibition Centre, Hong Kong.

What it is

The Hong Kong Toys & Games Fair is organised by the Hong Kong Trade Development Council (HKTDC) as a sourcing fair for international toy and game buyers. In 2026 the organiser reported 1,815 exhibitors from 32 countries and regions, and 41,215 buyers attending in person from 121 countries and regions.

The fair has three advertised spotlight areas:

Brand Name Gallery: established brands, presented for quality, safety and design.
Kidult World: products for adults, including hobby goods, collectible toys, models and figurines.
Smart-Tech Toys & Games: toys and games built on AI, augmented reality, virtual reality and XR.

The fair website also features a World of IP Licensing section.

Pop & Play

Pop & Play runs a day ahead of the main fair, 10–13 January 2027, at the same venue. It is a zone for trendy toys, art toys and collectibles that opens to the public as well as to trade buyers.

It made its debut in 2026, when HKTDC reported 150 IPs taking part and some 10,000 public visits. The organiser presents it as a way for local toy brands to meet overseas buyers, and for Chinese Mainland and overseas brands to engage directly with local fans of trendy toys and collectibles.

Online sourcing

The physical fair is supported by online tools. The online Click2Match element of the fair runs 4–21 January 2027, and the fair's hktdc.com Sourcing listing runs from 11 December 2026 to 10 February 2027.

Co-located fairs

In 2026 the fair ran alongside the HKTDC Hong Kong Baby Products Fair and the Hong Kong International Stationery & School Supplies Fair; the latter is organised jointly by HKTDC and Messe Frankfurt (HK). Together the three drew some 82,000 buyers from 121 countries and regions over four days. The toy fair's website points visitors to both fairs again for 2027.