International Coffee Convention 2027

Major coffee industry event focusing on sustainability, origin relationships, and market trends in the coffee sector.

NCA Convention 2027

The NCA Convention runs 4–6 March 2027 at the JW Marriott Austin in Austin, Texas.

What it is

The convention is the National Coffee Association's annual convention, drawing companies from across the coffee supply chain. The organiser is explicit that it is not an expo or trade show: it is built around business networking across the coffee supply chain, with a tabletop exhibitor area rather than a show floor. NCA says around 800 people are expected in 2027.

Who it's for

NCA reports that in 2026, 33% of attendees were traders and brokers, 30% roasters, manufacturers, retailers and distributors, and 17% suppliers of packaging, equipment, extracts and flavourings — who make up most of the exhibitors. Banking and finance, logistics, growers and non-profits make up the rest. By seniority, the organiser reported that 85% of prior attendees were presidents, CEOs, VPs, directors or managers.

Programme

• Thursday 4 March — workshops (including one hosted by NCA Next Gen), a Networking Kickstart aimed at first-timers and new members, the Welcome Session with a preview of the 2027 National Coffee Data Trends report, and the Welcome Reception.
• Friday 5 March — the State of the Association general session and keynote, three rounds of concurrent breakouts, the NCA Awards Luncheon honouring the year's Individual Recognition Award winners, a sustainability-focused Networking Kickstart and the Closing Reception.
• Saturday 6 March — a general session on the economy and markets outlook, a final breakout round and a farewell networking lunch.

Breakouts cover consumer trends, industry innovation, economic forecasts and regulatory issues.

How registration works

Registration covers the sessions, workshops, receptions, meals and the Java Lounge; there is no one-day pass. Two Coffee Gives Back events are ticketed add-ons at extra cost: an off-site Day of Service for an Austin non-profit on the Thursday morning, and the International Women's Coffee Alliance breakfast on the Friday. The attendee list is available only to registered attendees, and the dress code is business casual.