NRF Big Show 2027
About NRF Big Show
The National Retail Federation's annual exposition providing education, collegial networking, and exposure to the latest retail technology solutions.
NRF 2027: Retail's Big Show
NRF 2027: Retail's Big Show runs 10–12 January 2027 at the Jacob K. Javits Convention Center in New York City.
Retail's Big Show is the National Retail Federation's annual event, drawing 41,000+ professionals from 100+ countries for conference sessions, a retail-technology expo floor and networking programmes.
Its January slot makes it the retail calendar's opening bell: the year's technology roadmaps, AI-in-retail announcements and executive keynotes tend to land here first.
Next up in Retail Trade Shows
- TRENDZ Apparel Trade Show 2027 Jan 10–12, 2027 · West Palm Beach
- Halloween & Party Expo 2027 Jan 11–13, 2027 · New Orleans
- Hong Kong Toys & Games Fair 2027 Jan 11–14, 2027 · Hong Kong
Key Topics
- AI in retail
- Commerce media
- Supply chain strategy
- Reverse logistics and sustainability
- Retail technology and customer experience
Upcoming Retail Trade Shows
All retail trade shows →Colorado Country Christmas Gift Show
Omaha Holiday Boutique
Before you go to NRF Big Show 2027
How to Attend Trade Shows for Free (or Almost Free)
Seven legitimate ways to skip the $1,000+ registration fee — and what each requires.
Trade Show Booth Sizes Explained: 10×10, 10×20, Island, and Beyond
The standard booth dimensions, what fits inside each, and how to pick the right size for your goals and budget.
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.