Pool Spa Patio Expo
Nov 14, 2026 - Nov 19, 2026
Sea Otter Classic 2027
April 15, 2027 - April 18, 2027
Monterey, United States
About Sea Otter Classic
A North American cycling tradeshow and festival, connecting brands, athletes, and consumers in the cycling and outdoor lifestyle space.
Sea Otter Classic 2027
The Life Time Sea Otter Classic runs 15–18 April 2027 at WeatherTech Laguna Seca Raceway near Monterey, California.
Sea Otter is a cycling festival — four days that function simultaneously as a North American bike industry trade show and a massive participation event. Racing spans road, gravel, mountain and e-bike disciplines on and around the famous raceway, while the expo village is where brands launch the season's product to tens of thousands of riding consumers and to the industry itself.
For bike brands, Sea Otter's April slot has effectively replaced the traditional autumn trade shows as the year's launch venue.
Next up in Outdoor Expos
- NRA Annual Meetings & Exhibits 2027 Apr 23–25, 2027 · Atlanta
- China Sport Show 2027 May 13–16, 2027 · Chengdu
- Overland Expo West 2027 May 14–16, 2027 · Flagstaff
Key Topics
- Cycling and bike racing
- Mountain and gravel biking
- Bike industry product launches
- E-bikes
- Cycling gear and components
Upcoming Outdoor Expos
All outdoor expos →The Running Event
Dec 1, 2026 - Dec 3, 2026
RMEF Hunter & Outdoor Christmas Expo
Dec 3, 2026 - Dec 12, 2026
Before you go to Sea Otter Classic 2027
For Attendees · 4 min read
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.
For Exhibitors · 5 min read
Trade Show Booth Sizes Explained: 10×10, 10×20, Island, and Beyond
The standard booth dimensions, what fits inside each, and how to pick the right size for your goals and budget.
For Attendees · 5 min read
How to Attend Trade Shows for Free (or Almost Free)
Seven legitimate ways to skip the $1,000+ registration fee — and what each requires.