Surf Expo 2027

A trade show for watersports, coastal lifestyle, and resort markets, featuring surf, paddle, swim, and outdoor lifestyle brands.

Surf Expo 2027 in Orlando

Surf Expo opens January 6–8, 2027 in the West Concourse of the Orange County Convention Center, 9800 International Drive, Orlando. The floor is open 9am–6pm on the Wednesday and Thursday and 9am–4pm on the Friday.

What it is

Surf Expo is a watersports and coastal lifestyle marketplace run by Emerald. It brings retailers, buyers and brands together across surf, resort, boutique, swim, dive, gift, souvenir and outdoor lifestyle categories. The organiser says the show has connected brands with retailers since 1976, and that surf shops, boutiques, resort and gift shops, outdoor retailers and travel-destination stores buy there.

Trade only

Surf Expo is a trade-only event for exhibiting manufacturers, qualified retailers and media. It is not open to the public, so register as a buyer before you travel.

What's new

Tidal Reach, a creator programme run with Popfly that links creators, brands and retailers on the show floor, was previewed in September 2026 and rolls out in January 2027.

Twice a year

Surf Expo runs twice a year in Orlando. The second 2027 show is September 9–11, 2027, at the same convention center.